Noy Assraf Barnes is a leader in the communications field, with more than a decade of experience across the public and private sectors. She holds a Bachelor's in Social Sciences and Humanities and a master's in Governance and Public Policy, and pairs the instincts of the old school with fluency in the digital and AI era, a command of the field few in the industry can match.

Today, she leads Noyse, a publicity management firm known for building reputation and lasting credibility for the people and organizations it represents, through campaigns and ongoing work alike. She has taken organizations to a level of visibility they never thought possible, and she understands that news coverage now does double duty: it reaches readers and it trains what AI platforms tell the world about you. Her clients range from internationally recognized advocacy organizations to leaders and businesses.